Hall of Fame – Scottish Marketing Network

Stuart MacKenzie

C&C Group

Stuart is head of marcomms, strategy and planning at C&C Group, which may be more familiar to you for its brands including Tennent’s Lager, Menabrea and Magners. With over 17 years of in-house and agency-side experience, Stuart has spent his career working with some of the biggest FMCG, sport and entertainment brands in the world. In his current role Stuart oversees consumer-facing marketing and comms for the C&C portfolio and has responsibility for ensuring work is truly effective and ultimately delivering against the commercial objectives for each brand.

Vivienne McLaren

Scottish Women’s Football

Vivienne is an award-winning marketing and digital specialist with 28 years of experience in Scotland and London. Passionate about women’s and girls’ football, she champions expanding opportunities in sports. She's the former MD of an award-winning digital agency, serving on ad tech advisory boards and being a Fellow of the Chartered Institute of Marketing.

In 2016, she became Chairperson of Scottish Women’s Football, overseeing its transformation into a thriving environment for women in Scotland. Vivienne, known as a strategy-driven professional, speaks at various events and media platforms, representing Scottish Women’s Football and serving on the Scottish FA Congress since 2017. In 2021, she received the Chair’s Award at the Institute of Directors Scotland Awards.

Dave Ward

CreateFuture

Dave is Creative Director and co-founder of CreateFuture, an innovation & design company that puts creativity to work, driving sustainable growth through brand, proposition and experience design. Based in Edinburgh, they work with international brands such as adidas, Expedia and Penguin Random House. Recently acquired by the XDesign group, CreateFuture are part of a 450+ team of product designers and engineers.

Euan Cameron

Peter Vardy Ltd

Euan is Commercial Director at Peter Vardy Ltd, which is one of Scotland’s leading automotive retailers and mobility companies as well as the Principal Partner of Scottish Rugby. In his 17 year career at Peter Vardy, the majority of which has been spent in marketing, Euan has worked with some of the best known global automotive brands such as Porsche, BMW, MINI, Jaguar and Land Rover. In his current role Euan oversees all of the Group’s commercial support functions encompassing marketing, digital, stock and purchasing, academy and training and contact centres.

Wendy McDougall

Firefish

Wendy McDougall, CEO of Firefish Software, is a seasoned expert in recruitment technology with over two decades in the industry. Starting as a recruiter, she founded Firefish Software to merge recruitment with innovative Data Driven Intelligence.

Renowned for her forward-thinking approach, especially in AI applications in recruitment, Wendy has built Firefish into a key player in the recruitment CRM space from scratch

Jennifer McLean

Raven Controls

Jennifer has been pivotal in driving Raven Controls to being one of the major players in event control software space. Working with major brands and events throughout her career, her story is both inspiring and empowering.

John Bruce

Walkers Shortbread

John Bruce is currently Ecommerce & Commercial Manager at Walkers Shortbread. Prior to this he had similar positions within Professional Beauty Systems and Celtic FC. John is going to tell us about his experience creating an ecommerce infrastructure within large global brands.

David Proctor

e-Worx

David Proctor is the co-founder of e-Worx, an Ecommerce specialist agency based in Glasgow who have come to specialise in the Amazon Marketplace. David started his Ecommerce journey at AG Barr in their first Ecommerce role.

David will be telling us about the ins and outs of Amazon, what to look out for and some tips to optimise this platform.